[banner] Hyped for the right reasons, research has proven that Hyaluronic Acid is one of the best skincare ingredients. This substance is actually produced by our own skin cells in effort to maintain hydration. Unfortunately, with today’s environmental stressors and the pesky unavoidable aging process, hyaluronic acid levels unfortunately take a dip. However, in skincare products, hyaluronic acid is pretty much a moisture magnet. It helps cells retain and draw as much moisture so that the skin looks and feels intensely hydrated, super plump and healthy. Goodbye, dullness, fine lines and uneven skin texture. Hello naturally glowy, flawless skin.